P1
Market
Where the demand is shifting and which segments are worth the next dollar of attention.
where demand is
2026Ivo Mrena — Growth Advisor
Build products
people buy.
Create growth that lasts.
I help SaaS and technology companies grow by connecting product, marketing and commercial strategy.
Pomáham SaaS a technologickým firmám rásť prepájaním produktu, marketingu a obchodnej stratégie.
SaaS GrowthPricing & PositioningProduct StrategyAI AdoptionGo-to-Market
Former CMO @ Shoptet · Product & Growth AdvisorCurrently taking on 2 advisory engagements for the upcoming quarter.
01 — What I actually do
GROWTH
SYSTEMS.
I step into a company and look at the whole funnel, not just marketing. That is what I did for more than six years at Shoptet. Every stage is connected. If one leaks, the whole engine underperforms.
Helping SaaS companies accelerate growth by aligning product, marketing and commercial strategy.
The full funnel I work across
- 01Market
- 02ICP
- 03Positioning
- 04Pricing
- 05Product
- 06Activation
- 07Retention
- 08Expansion
- 09Revenue
P2
ICP
Who we are actually for, who we are not, and how that reshapes the rest of the engine.
who we serve
P3
Positioning
A story the buyer repeats back to themselves in their next internal meeting.
story the buyer tells
P4
Pricing
Price as strategy: tiering, packaging, value metrics, discount discipline.
packaging & value metric
P5
Product
What the product must do on day one, day thirty and day three hundred.
what to build first
P6
Activation
The first 14 days decide retention. We design them like a product.
first 14 days
P7
Retention
NRR, habit loops, customer marketing and the moments that save accounts.
habits & save plays
P8
Expansion
Cross-sell, upsell and account plays that grow with the customer.
grow with the customer
P9
Revenue
Pipeline, forecast and the operating cadence leadership can trust.
forecast & pipeline
02 — How to engage
FOUR WAYS
TO WORK.
Each engagement is fixed scope, fixed timeline and a clear output your leadership team can act on Monday morning.
Growth Audit
2 weeks
Outputs
- where the company is losing customers
- what is blocking growth
- what to do for the next 12 months
Product Strategy Sprint
4 weeks
Outputs
- positioning
- pricing
- roadmap
- go-to-market
Fractional CPO / CMO / CGO
1–2 days per week
Outputs
- embedded with the CEO
- not with the marketing team
- decisions shipped into product
Growth Advisory
monthly
Outputs
- monthly advisory
- board meetings
- KPIs & growth reviews
- leadership mentoring
All engagements start with a 30-minute call to confirm fit and scope.
03 — Who I am
ONE OF
THE FEW.
Few people have really sat in company leadership, watched a team grow from 80 to 330+ people, contributed to a 3× revenue lift, handled expansion, pricing, product marketing, AI, reorganisations and commercial strategy at the same time.
18+
years across agency, startup and scale-up
6+
years on Shoptet leadership
80 → 330+
people inside the company
3×
revenue during the ride
04 — Where the next edge is
AI IS THE
UNFAIR EDGE.
Today every SaaS company is wrestling with AI. Few can answer the questions that actually decide if it pays off. The winners will not be the loudest. They will be the clearest about value, narrative, product fit and monetization.
- 01
Where AI creates value
Identify the workflows where AI compounds results for the user — not the ones that simply look good in a demo.
- 02
How to communicate it
Translate AI capability into a buyer story that wins deals, not a feature list that confuses them.
- 03
How to ship it into the product
Decide what is core, what is a copilot and what is a wrapper. Roadmap, data and trade-offs.
- 04
How to monetise it
Pricing AI features is a different game. Usage tiers, credits, value-based packaging.
AI / 2026
The AI edge
WINNERS WON'T BE THE LOUDEST. THEY'LL BE THE CLEAREST.
→
05 — Get in touch
LET'S
TALK.
If you are scaling a SaaS or technology business and want a senior pair of hands across product, growth or AI — send a note. I read everything and reply within one working day.
Replies within 1 working day